One of our favorite projects, this commercial for the Orienteering Career Mapping Retreat, hosted by Apprentice University, aimed to explain the purpose of the retreat – to focus an individual’s destination career field and equip that individual with knowledge and insight from professionals – and to boost attendance. We catered to high-school students, targeting their specific frustrations and offering a solution to those frustrations. With our audience in mind, we chose to keep the video short, colorful, and to-the-point.