“The Importance of Vision” differs from most of our projects in that it may not seem a commercial or explainer video. In reality, however, this video illustrates how we can take even the most abstract of concepts and make it concrete using clear words, clever pictures, and occasional animation. In this video, we aimed to define “vision” and explain why it is necessary. Unlike most of our projects, this video did not target a specific audience, but rather, it addresses everyone interested in living with a purpose.